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Simple: AI Weight Loss Coach

AM APPS
Build a Healthy Body for Life
Open in App Store ↗
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167 of 175 storefronts
Content in en-GB
1.6k Ratings
4.9
★★★★★
Age Rating
17+
Years
Developer
AM APPS
Language
EN
+12 More
Size
270
MB

Information

Apple ID1467720176
Bundle IDcom.amapps.simple
SellerSeller
Min iOS18.3
Min macOS15.3
Device familieswatch, iphone
Released2019-06-29
Copyright© Simple.Life Apps Inc
Privacy policyLink ↗

Icon history 2 versions

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What’s New Version 8.54.0

What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.

Description

AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy. What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere. Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go. Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy. A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals. Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting. Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky. It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss. Features you’ll love -Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last. That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more. And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps. We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences. For further information, please visit https://support.apple.com/en-gb/HT202039. Privacy Policy: https://simple.life/privacy.htm Terms and Conditions: https://simple.life/tos/

In-App Purchases ID pricing

Original Premium Subscription Subscription
Simple Pro · 3 months—
Simple Pro · Monthly—
Price Down Premium Subscription Subscription
Simple Pro · Yearly—
Sale Premium Subscription Subscription
Simple Pro · Yearly—
Simple Premium Subscription Subscription
Simple Premium · 3 months—
Simple Premium · Monthly—
One-Time Purchases
Workbooks Bundle—

Capabilities

In-App PurchasesSiri

Accessibility

ipadiphonemacrealityDevicetvoswatch

Version history 26 versions

Build 887853095v8.54.02026-07-07 18:38:34
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 887526865v8.53.02026-07-01 04:24:22
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 887225285v8.52.02026-06-26 01:10:01
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886979985v8.51.02026-06-17 23:00:17
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886613518v8.50.02026-06-10 20:57:06
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886322801v8.49.02026-06-03 20:47:29
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886052113v8.48.02026-05-27 19:12:21
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886015133v8.47.12026-05-23 02:14:07
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 885752767v8.47.02026-05-20 13:50:36
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 885467938v8.46.02026-05-14 22:19:37
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 885187798v8.45.02026-05-05 19:03:32
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 884978463v8.44.02026-04-29 23:39:31
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 884667139v8.43.02026-04-22 00:28:46
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 884404033v8.42.02026-04-16 18:09:16
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 884186874v8.41.02026-04-09 02:13:20
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 883873351v8.40.02026-04-01 14:45:40
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 883614028v8.39.02026-03-25 12:33:28
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 883372674v8.38.02026-03-20 20:04:07
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 883175179v8.37.02026-03-13 13:39:27
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882896486v8.36.02026-03-05 22:32:56
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882663691v8.35.02026-02-25 22:17:39
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882469340v8.34.02026-02-20 10:28:24
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882254955v8.33.02026-02-12 01:40:09
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882055160v8.32.02026-02-05 11:27:48
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 881810309v8.31.02026-02-01 15:18:12
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 881632321v8.30.02026-01-22 18:16:07
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Simple Pro

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RegionLanguagePriceRatingsAvgVersion
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Not available in: AF, BY, CN, IQ, LY, MA, RU, VE

Reviews 30 reviews · ID

★★★★★
So far so good 14 days using
Keep it up!
jesssoekidi2026-03-04
★★★★★
Ginger
the program is simple and efective
yel to the low2026-02-21
★★★★★
unfair subscription
i was signing up for the 6 months promo. it was stated that the price is $12/6month. on my first month i was charged directly. thinking it was a first and only payment, i did not notice anything unusual. until it charged me on the 2nd month. i immediately cancel my subscription but they said my subscription will remain active until the end of my commitment period.. this is so unfair and very frustrating!
oczyphr2025-11-01
★★★★★
Rip off
They will not let m cancel my subscription and they provide no nutritional info extra that a simple AI can provide
alanabrowmfindme2025-08-30
★★★★★
Good but there’s room for improvement
I have been using the apps for the past 2 weeks and I found myself lost about 2kg so far, which makes me very happy. The good thing about this app is they track both water and food intake for the day. I’m quite surprised that turns out I have been drinking too little, and that somehow impact the effectivity of my metabolism. Now that i drink as much as the apps is suggesting, I’m very happy to see that I am actually losing weight (albeit not much). The app also tracks the food that we eat. If we eat something that is less nutritious to support our goal, then the apps will tell you what to eat
Jkenvth2025-01-25
★★★★★
Health Control App with AI
I love simple! It’s been 3 weeks and this app helped me to track my fasting and diet. The AI is also much help. It would be great if they can expand the AI for image recognition on food and drink.
arassz2024-06-16
★★★★★
Unfair Monthly Charges and Impossible to Cancel
I have been extremely frustrated with this app. Every month, it charges my credit card without my explicit consent. Despite multiple attempts, the process to cancel the subscription is unnecessarily complicated and confusing. The app lacks transparency and doesn't provide a straightforward way to manage subscriptions or stop these recurring charges. The customer support is unresponsive and unhelpful. I've tried reaching out several times to get this resolved, but my requests are ignored or met with automated responses that don't address my concerns. I would not recommend this app to anyone.
Agnesia lubuk2024-06-04
★★★★★
The freeplan
It’s a good thing that the freeplan is available and it has the main benefits of this application thank you
latizep2024-04-27
★★★★★
hate the new update and appearance
hard to use, i dont like it, i prefer the 2020 version
Cuddlyhoran2023-12-03
★★★★★
Not so simple anymore!
I have been using this app since I started intermittent fasting in 2020, and the recent updates really annoying! It’s not so simple anymore. Now whether you like it or not you will have to log previous fast—if you missed started your new fast, and this app seem to not giving options of doing day off. Annoying and confusing about the logging time. Also cannot see the lig schedule to check the previous and the last fast or meal. Please give back the old version that is just simple! I am using subscription by the way
Kiranalara2023-11-06
★★★★★
Adding list in Liquid Intake
Can we have honey/lemon water or just lemon water (not infused water with lemon) in ‘Liquid Intake’? And could you include herbal juice too (ie. tumeric juice, curcumae juice). In my country we drink them fresh without sugar.
Polin-22023-08-07
★★★★★
Give us option to make things simpler
Please make this app simpler! We need that circular thing by which we can manually start and end our fasting. I understand some people may need the automation. But at least givee people option to manually start and end their fastings. In real life not every thing goes as planned.
LaceyH042023-06-24
★★★★★
Good
Over all is good
Wilfriddo2023-05-26
★★★★★
This app is good
This app is good enough to control myself from eating some food and fasting in the right time.
Akintaro692023-05-24
★★★★★
Hi
Hi Alex, Nice to meet you I'am from Indonesia, can I get translate in Bahasa ?
Anggi21012023-02-18
★★★★★
No longer “Simple”
Used this on my old phone and took a break for months, it used to be so good and actually simple and the plans worked for me. Now, everything is soo complicated, part of the reason it worked for me was because of how simple it was, it made me think that it was doable hence it worked (lost 30kg). now you need to measure your intake and all with cups n all and it ruins my mindset of dieting. I get it might be better and healthier but you should make it an option to make it actually simple like how it was couple of months ago. The app itself runs well tho.
clearadhesive2022-11-13
★★★★★
add more menu
please add more menu like indonesian food or asian food it’s hard to log in to a meal when you don’t have it in the menu
windayyyy2022-08-30
★★★★★
Confused
So, on march, simple was really simple. To log a meal, just tap in what ingredients of the food. But on june - early august, to log a meal, not just tap in ehat ingredients of the food but also chose how many grams of the ingredients/foods are. Can it be more consistent?
fadhlurrohman ammar2022-08-11
★★★★★
Nice apps just one suggestion.
Sometimes between the fasting time I access the app just to see what is the current body status. It will be nice if we can see it from widget so we don’t need to access the app only to check it. Please make it happen, it would be great!
イスガンダル2021-09-08
★★★★★
GREAT APP!!!!
I love use simple,it so simple like the name🙏🏾
ascfsaadgjj2021-05-05
★★★★★
Paid annual membership and the app never sent confirmation email
This is even more frustrating than the fasting itself I can’t log in by email because the activation link has never been sent regardless clicking "resend activation email" button for countless times. which mean I never got to see my plan. and it's nonrefundable to cancel the subscription. yet to hear any response from customer care, so yeah what can I say. This app is named SIMPLE yet it can't help me in the simplest way to access the plan that I paid for.
rthtrm2021-04-26
★★★★★
Simple
Like the name, SIMPLE!😅👍👍
Gusnawaty2021-03-30
★★★★★
Awesome app
Complete explanation with great graphic. So you can easily understand what happen to your body while you are fasting
firlyfiy2021-03-01
★★★★★
Love it
The free app already gives most of what I needed for IF, great!
DCDCDCLalala2020-06-23
★★★★★
Awesome
Very helpful for start intermiten fasting
Robykuncoro2020-05-31
★★★★★
Idr219.000/mo for this???
Omg I expected so much when I subscribed this. I can’t believe I just paid idr219k for just a reminder of what time should I eat in a day. I can also choose my own fast and eating window time (well I don’t even know whats best for me thats why I use this apps) lolol enough trolling for the day. Yes it may gives you motivations and so on but idr219k/mo is a BIG NO. Not worth it.
idkwhatsavailable2020-05-14
★★★★★
Apps can’t launch after update
Hi, last night I update the apps and this morning I can’t open this apps.. So, I couldn’t track my meals, drinks or even the fasting.. Is it going repaired soon? I already paid for a year and such dissapointed moment if I can’t use this apps until the a year.. Thanks.
Margareth Ismail2020-02-14
★★★★★
Good app but
Please include one more option for each category; meal: noodles & water: energy drinks, if y’all don’t mind. Thank you so much!
dohifu982020-01-23
★★★★★
Awesome
Dear Simple, thank you
hayimm2020-01-22
★★★★★
Too expensive for a basic fasting tracker app
I was disappointed after paying a 1 year subscription for around IDR 35.000/month, and after using the app. It is just a fast tracking app nothing fancy. No expert advice, no personal coaching. It just give you a basic fasting information. It is a working app but not worth the subscription price. If it was a one off purchase it is ok. There are some other free/one-off purchase fasting app that works the same which are less expensive.
Paul Agus2020-01-05

Change log 32 changes · ID

▣
App icon changed
◆
Version changed
8.53.0 → 8.54.0
◆
Version 8.54.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
✎
releaseNotes updated
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your
✎
description updated
AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored wo
✎
subtitle updated
Build a Healthy Body for Life
✎
name updated
Simple: AI Weight Loss Coach
◆
Version 8.53.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.52.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.51.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.50.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.49.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.48.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.47.1 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.47.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.46.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.45.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.44.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.43.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.42.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.41.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.40.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.39.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.38.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.37.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.36.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.35.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.34.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.33.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.32.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.31.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
◆
Version 8.30.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
expanded screenshot