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Simple: AI Weight Loss Coach icon

Simple: AI Weight Loss Coach

Build a Healthy Body for Life
1.6k Ratings
4.7
★★★★★
Age Rating
17+
Years
Developer
Language
PT
+12 More
Size
270
MB

Information

Apple ID1467720176
Bundle IDcom.amapps.simple
SellerSeller
Min iOS18.3
Min macOS15.3
Device familieswatch, iphone
Released2019-06-29
Copyright© Simple.Life Apps Inc
Privacy policyLink ↗

Icon history 2 versions

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Preview 2 platforms

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iPhone 9 images

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Apple Watch 6 images

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What’s New Version 8.54.0

What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.

Description

AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy. What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere. Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go. Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy. A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals. Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting. Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky. It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss. Features you’ll love - Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last. That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more. And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps. We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences. For further information, please visit https://support.apple.com/en-gb/HT202039. Privacy Policy: https://simple.life/privacy.htm Terms and Conditions: https://simple.life/tos/

In-App Purchases PT pricing

Original Premium Subscription Subscription
Simple Pro · Monthly15,99 €
Simple Pro · 3 months31,99 €
Price Down Premium Subscription Subscription
Simple Pro · Yearly 7-day free trial42,99 €
Sale Premium Subscription Subscription
Simple Pro · Yearly16,49 €
Simple Pro · Yearly32,99 €
Simple Pro · Yearly55,99 €
Simple Premium Subscription Subscription
Simple Premium · 3 months 3-month free trial69,99 €
Simple Premium · Monthly 1-month free trial34,99 €
One-Time Purchases
Workbooks Bundle34,99 €

Capabilities

In-App PurchasesSiri

Accessibility

ipadiphonemacrealityDevicetvoswatch

Version history 26 versions

Build 887853095v8.54.02026-07-07 18:38:34
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 887526865v8.53.02026-07-01 04:24:22
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 887225285v8.52.02026-06-26 01:10:01
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886979985v8.51.02026-06-17 23:00:17
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886613518v8.50.02026-06-10 20:57:06
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886322801v8.49.02026-06-03 20:47:29
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886052113v8.48.02026-05-27 19:12:21
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 886015133v8.47.12026-05-23 02:14:07
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 885752767v8.47.02026-05-20 13:50:36
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 885467938v8.46.02026-05-14 22:19:37
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 885187798v8.45.02026-05-05 19:03:32
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 884978463v8.44.02026-04-29 23:39:31
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 884667139v8.43.02026-04-22 00:28:46
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 884404033v8.42.02026-04-16 18:09:16
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 884186874v8.41.02026-04-09 02:13:20
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 883873351v8.40.02026-04-01 14:45:40
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 883614028v8.39.02026-03-25 12:33:28
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 883372674v8.38.02026-03-20 20:04:07
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 883175179v8.37.02026-03-13 13:39:27
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882896486v8.36.02026-03-05 22:32:56
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882663691v8.35.02026-02-25 22:17:39
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882469340v8.34.02026-02-20 10:28:24
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882254955v8.33.02026-02-12 01:40:09
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 882055160v8.32.02026-02-05 11:27:48
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 881810309v8.31.02026-02-01 15:18:12
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Build 881632321v8.30.02026-01-22 18:16:07
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
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Availability 167 of 175 storefronts

RegionLanguagePriceRatingsAvgVersion
US en-USFree385.6k4.78.54.0
GB en-GBFree35.9k4.78.54.0
CA en-CAFree30.8k4.68.54.0
AU en-AUFree17.8k4.68.54.0
FR fr-FRFree10.5k4.58.54.0
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Not available in: AF, BY, CN, IQ, LY, MA, RU, VE

Reviews 30 reviews · PT

★★★★
Fraude
Comprei sem querer e, passados minutos, tentei reverter e não me permitiram. Fui mesmo Induzida em erro com publicidade enganosa. Muito cuidado
Mariota20002026-06-30
★★★★
stealing money
terrible. they say i don’t have a subscription but they’re stealing all my money and i can’t cancel the subscription because they say i don’t have one so why are they taking my money
aloaxjc2026-06-09
★★★★
😡Manipulative strategies to charge you more and make it extremely difficult to unsubscribe
The day I subscribed I was charged the promotional price €19.90 for 3 months. Then I was charged Simple life took again €48 on the same day without advising me. And now I am faced with endless difficulties to unsubscribe.
Flopneveragain2026-06-08
★★★★
Great app for starters
It’s been a good experience. Needs some adjustments with the AI food tracking, it’s still limited, it should show the macros information in a different way but overall it’s a great app for the purpose. I’m happy with my choice.
sarampsm2026-05-20
★★★★★
Perfeito!
Fácil de usar e já perdi 6kg! Recomendo
Rita R.20182026-04-17
★★★★★
Lost 8kg in 2 months
Tried already several apps to help with weight loss and by far this was the only one that kept me motivated and engaged with it. It’s super simple and easy to use, perfect adaptation of contextual AI into an app and on top of the weight loss is helping me becoming more healthy buy understanding better the impact of food and exercise in my life. Only feedback is that I usually drink huel black edition at lunch time and it’s super hard to track, even if I put the macro nutrients individually the app gives several errors. Eager to see what’s next.
satcin2026-02-28
★★★★★
A great help
Amazing app
C.D 20132026-01-24
★★★★
You better be Careful with this company
I have order a 5,99€ experimental pack and on the same day (Dec 10 th 2025) I was immediately charged of 5,99€ minutes later of 29,99€ !!!. I email them asking for an explanation of that abusively overcharged and no answer at all after 7 days. Today they charged me again abusively with 39,99€ for no reason. You better be careful with this because they don’t even bother to reply to you ! Update: after 40 days not only they didn’t solve the problem but they tried to charge me once more after I had complained to Apple, cancel everything and uninstall the APP. Shame on you !
spxdes2026-01-22
★★★★
It’s impossible unsubscribe
I tried unsubscribe a lot of times, nothing works. I spoke with their manager, I cancelled it through app, and today, again, they charged 29.99!!!! I don’t want your app!!! Stop charging me!!!!
ViraSem2026-01-18
★★★★
PESSIMOOOOO!!!
ESTOU INCRÉDULA !! Instalei a uns meses talvez a quase 1 ano e finalmente descobri de onde me retiravam 20,99€ TODOS OS MESES SEM USO! Pois eu instalei e passado 2 dias apaguei e cancelei a assinatura! Pelos vistos continuam a cobrar-me esse montante super insatisfeita com esta descoberta ! Virei com meu Advogado como me terei que comportar com esta situação! Vergonha mesmo!!!
É UM NÃO2025-11-30
★★★★
Péssimo
Tem que pagar para cancelar assinatura?? É ridículo!!! Agora tenho que pagar 7,99€ até março de 2026 mesmo se cancelar tudo! Pqp
Caonsalim2025-10-11
★★★★
subscrição
Não percebo como é que continuam a cobrar por mais 6 meses se eu acabei de cancelar a minha subscrição logo após a inscrição. Se soubesse que era assim nunca teria instalado esta app. Para além de que está tudo em inglês depois do questionário inicial ser em português, não faz sentido
★★★★★
Desejosa que terminem os 6 meses
Não acho que seja se grande ajuda. Não ajuda com ementas nem com nada. Um preço alto em demasia para este tipo de atendimento e não ajuda
Super35Power2025-08-27
★★★★
Over promising
Básica, pouco intuitiva e cobraram-me sem eu me aperceber por literatura quando apenas estava a subscrever um trial de 30 dias. Tentei cancelar e apenas da para suspender por 3 meses. Quero mesmo cancelar, nao quero apenas suspender!
Patcaetano2025-08-21
★★★★
Comentário
Fiquei decepcionara quando verifiquei que a vossa aplicação é em inglês quando o questionário prévio está em português Como não domino a língua inglesa, é muito complicado ou é mesmo impossível tirar partido de todas as funcionalidades que vocês oferecem. Assim já cancelei a inscrição e agradeço o reembolso do valor pago para três meses. Cumprimentos Celeste Rodrigues
Rozamarela2025-08-19
★★★★
Unwanted subscription
I’ve paid for one month but of course there was little letters that made them take my money without consenting
MCTM922025-07-29
★★★★★
Won't be resubscribing
I am on a six-month plan, and the app doesn't really justify the price in my opinion. The food intake tracking I can do on my own, and I can easily just make sure I don't eat anything from X in the evening until Y the following morning. Why pay money for that? What's more, that app is frustratingly counter-intuitive. Say I've had a busy day and wasn't able to track my lunch until evening. When I set the time and meal for the tracker,instead of previous lunches I ate in the recent meals it show previous dinners. For those of us that often eat the same meals, it becomes very frustrating to have
General Peepers2025-03-23
★★★★
Charged the workbooks
They charged extra 29,99€ for workbooks that I didn't ordered and when I asked a refund they refused! Very disappointing
★★★★★
Simple and amazing app
Simple app like the name, it doesn’t add too much detail with macros but it helps keep track of fasting, food and water consumption
Jonisilva912025-03-02
★★★★
Not that simple
Can’t even manually log a fast I started the previous day
RicardopdReis2024-12-05
★★★★★
My review of Simple
As a flight attendant I do not l have a “normal” 9 to 5 job” Simple* alows me to give it a go at losing weight at my own pace and with great tips and advice!
NRCAAD2024-11-20
★★★★
Reclamação
Estão a me cobrar mesmo tendo cancelado a subscrição a muito tempo 😡
BNNLNF2024-11-13
★★★★★
Yoga Chair
Easy exercise to get core, strength and endurance. Since the first day, very easy ti follow, repeat, insist. Almost finishing my 14 days practice and already lost 2 kgs! Huge thank you!
Nidjok2024-11-10
★★★★★
Excelente App!
App fácil de usar, com uma boa interação de AI, com boas receitas e muito conhecedora do assunto. Comecei a fazer jejum intermitente e sinto-me bem melhor para além de ter perdido algum peso.
Ruilc2024-10-10
★★★★★
Opinión
No es fácil encontrar la opción de registro de actividad. Hay opciones en inglés y otras en castellano …
Cli7_mav2024-10-05
★★★★
Registos e calorias
Ontem não consegui registar mas gostaria de adicionar agora e não é possível… Gostava que após o envio das fotos facultassem as calorias também
Feito 12024-09-02
★★★★★
Be careful with charges
Signed up for 3 months to test the app which I didn’t find that helpful and then without any warning got charged 56 eur for premium for 3 months. If one is that confident in an app it shouldn’t have a scammy billing system…
Ms_Dee2024-08-30
★★★★★
Best APP ever
Highly performance and supporting me a lot tracking my fasting and already lost lot of weight. I could not be more happy! Thanks
MariaTDias2024-07-10
★★★★★
Bugs are frequent
Muitos bugs toda a semana, mesmo mantendo o app atualizado. Primeiro não registrava os logs de hidratação, e agora não registrou meu último jejum e ainda “criou” uma refeição a mais no meu log de ontem que não consigo apagar, nem registrar o jejum manualmente. Estava gostando muito do app antes do acontecido, e agora desisti de pagar um novo período por conta disso.
Fe4949492024-06-06
★★★★
App nao funciona
O prazo inicial para avaliação gratuita foi ultrapassado sem possibilidade de acesso ao aplicativo por erro de acesso do mesmo. Ainda sem acesso, ja fui descontado em quase €74,00.

Change log 32 changes · PT

App icon changed
Version changed
8.53.0 → 8.54.0
Version 8.54.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
releaseNotes updated
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your
description updated
AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored wo
subtitle updated
Build a Healthy Body for Life
name updated
Simple: AI Weight Loss Coach
Version 8.53.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.52.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.51.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.50.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.49.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.48.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.47.1 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.47.0 released
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.46.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.45.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.44.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.43.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.42.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.41.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.40.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.39.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.38.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.37.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.36.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.35.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.34.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.33.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.32.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.31.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
Version 8.30.0 released
What’s simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. H
expanded screenshot